Relationship Surplus applications & the impact it has in marketing, business, economics.

Four Ways Brands Can Build Better Relationships

JP LaFors, gyro | CMO Network | 5/30/2012 | Forbes​BrandVoice

What Loyalty? High-End Customers are First to Flee
Julia Hanna | HBS Working Knowledhe

Building Customer Relationships With Branded Story-telling
Ted Rubin | Ted Rubin Straight Talk

‘LinkedIn Contacts’ Helps You Build, Maintain Important Relationships
Emily Price

Banking on customer experience
Erik van Druten

Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment
Charla Mathwick, Naresh Malhotra, Edward Rigdon

Customer Loyalty Isn’t Enough. Grow Your Share of Wallet
Timothy L. Keiningham, Lerzan Aksoy, Alexander Buoye, and Bruce Cooil

Comic-Con Marketing: Experience the “Experiences”
Kendall Whitehouse


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