Big Data and Differential Pricing
Articles / Price / Recommended Reading / Value

Big Data and Differential Pricing

Big Data and Differential Pricing The Whitehouse, USA | February 2015 Executive Summary Big data refers to the ability to gather large volumes of data, often from multiple sources, and with it produce new kinds of observations, measurements and predictions. Commercial applications of big data deserve ongoing scrutiny given the speed at which both the … Continue reading

Creating a seamless customer experience
Articles / Loyalty / Recommended Reading / Relationship / Value

Creating a seamless customer experience

Creating a seamless customer experience The Economist Intelligence Unit | Sponsored by Panasonic Few consumer-facing companies would deny the need for a convincing presence across a whole array of channels these days, from the web, smartphones and social media to bricks-and-mortar stores. People are now using a variety of platforms to research and buy things, … Continue reading

Revamping Your Business Through Digital Transformation
Articles / Recommended Reading / Theory / Value

Revamping Your Business Through Digital Transformation

Revamping Your Business Through Digital Transformation George Westerman and Didier Bonnet MIT Sloan Management Review | February 18, 2015 To gain the most business benefits from today‚Äôs digital technology, it pays to question key managerial assumptions. There is no shortage of stories about companies that create amazing innovations with digital technology. By using mobile devices, … Continue reading