The ‘Mutual Respect’ That Results When Consumers and Brands Collide
Articles / Brand / Loyalty / Recommended Reading / Relationship

The ‘Mutual Respect’ That Results When Consumers and Brands Collide

The ‘Mutual Respect’ That Results When Consumers and Brands Collide Knowledge@Wharton | April 14, 2015 Shailesh Rao, vice president of Asia Pacific, the Americas and emerging markets for Twitter, sees himself as an educator and an evangelist. He did not know how much he would fit into this role until he arrived in India in … Continue reading

Creating a seamless customer experience
Articles / Loyalty / Recommended Reading / Relationship / Value

Creating a seamless customer experience

Creating a seamless customer experience The Economist Intelligence Unit | Sponsored by Panasonic Few consumer-facing companies would deny the need for a convincing presence across a whole array of channels these days, from the web, smartphones and social media to bricks-and-mortar stores. People are now using a variety of platforms to research and buy things, … Continue reading

Leveraging the Loyalty Margin: Rewards Programs That Work
Articles / Brand / Loyalty / Recommended Reading / Relationship / Value

Leveraging the Loyalty Margin: Rewards Programs That Work

Leveraging the Loyalty Margin: Rewards Programs That Work Dylan Bolden, Patrick Hadlock, and Keith Melker bcg.perspectives | April 21, 2014 Loyalty programs are top of mind these days. As the competition for share of wallet—or shopping bag or household budget—intensifies, more consumer product and service companies are adding loyalty programs to their marketing mix, and … Continue reading