Big Data and Differential Pricing
Articles / Price / Recommended Reading / Value

Big Data and Differential Pricing

Big Data and Differential Pricing The Whitehouse, USA | February 2015 Executive Summary Big data refers to the ability to gather large volumes of data, often from multiple sources, and with it produce new kinds of observations, measurements and predictions. Commercial applications of big data deserve ongoing scrutiny given the speed at which both the … Continue reading

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
Articles / Price / Recommended Reading / Relationship / Theory / Value

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers Carmen Nobel HBS Working Knowledge | 23 March 2015 In many markets, a product is offered at the same price regardless of whether it is sold directly by a retailer or through an intermediary. Research by Ben Edelman and Julian Wright uncovers the hidden costs … Continue reading

When Fewer Choices Are Worth More
Articles / Brand / Price / Recommended Reading / Value

When Fewer Choices Are Worth More

When Fewer Choices Are Worth More Hanna Halaburda, Mikolaj Piskorski and Pinar Yildirim Knowledge@Wharton | Marketing | Sept 23, 2014 In matching environments such as the world of online dating and labor markets, it’s not enough to find someone you like — you also have to find someone who likes you back. Competition is the … Continue reading