The ‘Mutual Respect’ That Results When Consumers and Brands Collide
Articles / Brand / Loyalty / Recommended Reading / Relationship

The ‘Mutual Respect’ That Results When Consumers and Brands Collide

The ‘Mutual Respect’ That Results When Consumers and Brands Collide Knowledge@Wharton | April 14, 2015 Shailesh Rao, vice president of Asia Pacific, the Americas and emerging markets for Twitter, sees himself as an educator and an evangelist. He did not know how much he would fit into this role until he arrived in India in … Continue reading

Leveraging the Loyalty Margin: Rewards Programs That Work
Articles / Brand / Loyalty / Recommended Reading / Relationship / Value

Leveraging the Loyalty Margin: Rewards Programs That Work

Leveraging the Loyalty Margin: Rewards Programs That Work Dylan Bolden, Patrick Hadlock, and Keith Melker bcg.perspectives | April 21, 2014 Loyalty programs are top of mind these days. As the competition for share of wallet—or shopping bag or household budget—intensifies, more consumer product and service companies are adding loyalty programs to their marketing mix, and … Continue reading

Teams Score with ‘Fan-Tastic’ Engagement
Articles / Brand / Loyalty / Recommended Reading / Relationship / Value

Teams Score with ‘Fan-Tastic’ Engagement

Teams Score with ‘Fan-Tastic’ Engagement Mila D’Antonio and Judith Aquino 1to1 Media | Published 03/23/2015 Here’s how the Boston Red Sox, Cleveland Cavaliers, San Antonio Spurs, and Maple Leaf Sports and Entertainment are winning the loyalty of today’s interconnected fan. Sports fans represent some of the most dedicated customers brands can hope for. But while … Continue reading