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The ‘Mutual Respect’ That Results When Consumers and Brands Collide

The ‘Mutual Respect’ That Results When Consumers and Brands Collide

Knowledge@Wharton | April 14, 2015

Shailesh Rao, vice president of Asia Pacific, the Americas and emerging markets for Twitter, sees himself as an educator and an evangelist. He did not know how much he would fit into this role until he arrived in India in 2007 as Google’s head for that country and discovered lack of understanding about the Internet. According to eMarketer, India is set to become Twitter’s largest market after the U.S. with a projected 40 million users by 2018, up from 17 million this year.

Twitter, says Rao, is powerful. It is a platform that enables a specific kind of communication and exchange, which is real time, public and conversational. Everybody on the planet is able to get value and use Twitter, he adds. “It is almost like we are tapping into the collective consciousness of humankind and able to see it reflected back to us.”

Knowledge@Wharton spoke with Rao about Twitter, social media trends and his leadership journey during the Wharton India Economic Forum in Philadelphia in February.

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