Big Data and Differential Pricing
Articles / Price / Recommended Reading / Value

Big Data and Differential Pricing

Big Data and Differential Pricing The Whitehouse, USA | February 2015 Executive Summary Big data refers to the ability to gather large volumes of data, often from multiple sources, and with it produce new kinds of observations, measurements and predictions. Commercial applications of big data deserve ongoing scrutiny given the speed at which both the … Continue reading

The ‘Mutual Respect’ That Results When Consumers and Brands Collide
Articles / Brand / Loyalty / Recommended Reading / Relationship

The ‘Mutual Respect’ That Results When Consumers and Brands Collide

The ‘Mutual Respect’ That Results When Consumers and Brands Collide Knowledge@Wharton | April 14, 2015 Shailesh Rao, vice president of Asia Pacific, the Americas and emerging markets for Twitter, sees himself as an educator and an evangelist. He did not know how much he would fit into this role until he arrived in India in … Continue reading

Creating a seamless customer experience
Articles / Loyalty / Recommended Reading / Relationship / Value

Creating a seamless customer experience

Creating a seamless customer experience The Economist Intelligence Unit | Sponsored by Panasonic Few consumer-facing companies would deny the need for a convincing presence across a whole array of channels these days, from the web, smartphones and social media to bricks-and-mortar stores. People are now using a variety of platforms to research and buy things, … Continue reading