Teams Score with ‘Fan-Tastic’ Engagement
Articles / Brand / Loyalty / Recommended Reading / Relationship / Value

Teams Score with ‘Fan-Tastic’ Engagement

Teams Score with ‘Fan-Tastic’ Engagement Mila D’Antonio and Judith Aquino 1to1 Media | Published 03/23/2015 Here’s how the Boston Red Sox, Cleveland Cavaliers, San Antonio Spurs, and Maple Leaf Sports and Entertainment are winning the loyalty of today’s interconnected fan. Sports fans represent some of the most dedicated customers brands can hope for. But while … Continue reading

Seven steps to better customer experience management
Articles / Loyalty / Recommended Reading / Relationship / Value

Seven steps to better customer experience management

Seven steps to better customer experience management KPMG It costs many times more to acquire a new customer than retain an existing one. However, not all customers are created equal. Some require more attention than others, some need guidance from time to time, and some simply do not wish to be disturbed. By gaining insights … Continue reading

Why Your Customer Loyalty Program Isn’t Working
Articles / Brand / Loyalty / Recommended Reading / Relationship / Value

Why Your Customer Loyalty Program Isn’t Working

Why Your Customer Loyalty Program Isn’t Working Michael Schrage Harvard Business Review | March 10, 2015 Aggressive moves by airlines to migrate frequent flyer metrics from miles flown to dollars spent have caused bargain-hunting road warriors worldwide to whine about “disloyalty programs.” A PriceWaterhouseCoopers review suggests roughly 45% of flyers would lose under the new schemes. … Continue reading