Articles / Loyalty / Recommended Reading

Digital trends 2015: CX & personalisation still high priorities

Digital trends 2015: CX & personalisation still high priorities

David Moth

Econsultancy | 29 January 2015

As 2015 gets under way it’s clear that the opportunities for marketers have never been greater. But what will be the major digital marketing trends for the next 12 months?

The latest Quarterly Digital Intelligence Briefing from Econsultancy and Adobe highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2015, covering topics ranging from customer experience and mobile to cross-channel marketing and personalisation.

The report is based on a global survey of more than 6,000 marketers and internet professionals carried out at the end of 2014. Here’s an overview of two of the topics, but be sure to download the full report for a deeper dive into Digital Trends 2015…

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