Creating a seamless retail customer experience
Articles / Brand / Recommended Reading / Value

Creating a seamless retail customer experience

Creating a seamless retail customer experience Michael Kapoor The Economist Intelligence Unit People have changed the way they shop. Rather than going to the nearest store to research and make a purchase, many will now research online and buy in-store, or vice versa. Moreover, especially with mobile technology becoming more popular, people expect to be … Continue reading

What is CRM – A Holistic Approach to Customer Relationship Management
Articles / Brand / Recommended Reading / Relationship / Value

What is CRM – A Holistic Approach to Customer Relationship Management

What is CRM – A Holistic Approach to Customer Relationship Management Salesforce Canada Blog Dec 18, 2014 Sales, marketing, and customer service professionals love referring to CRM as a technology solution—and with good reason. Average improvements among Sales force customers reflect favourable returns: a 36 percent increase in sales productivity, a 25 percent increase in … Continue reading

The CIO’s And CMO’s Blueprint For Strategy In The Age Of The Customer
Articles / Recommended Reading / Theory / Value

The CIO’s And CMO’s Blueprint For Strategy In The Age Of The Customer

The CIO’s And CMO’s Blueprint For Strategy In The Age Of The Customer Four Imperatives To Establish New Competitive Advantage. Kyle McNabb and Josh Bernoff Forrester Put Customer Obsession At The Center Of Your Corporate Strategy. Face it: Your technology-empowered customers now know more than you do about your products and services, your pricing, and your … Continue reading