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Market-Making with Personal Data

Market-Making with Personal Data
Marketing Science Institute

John Deighton, Harvard Business School, analyzed the data ecosystem that matches sellers to buyers at the individual level.  He spoke at MSI’s conference, “Marketing Analytics in a Data-Rich Environment,” in San Francisco, July 31-August 1, 2014. (Edited highlights)

Click the video image below to access the video.

Image credit: http://www.msi.org/

Image credit: http://www.msi.org/

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