One Engagement Strategy Does Not Fit All
Articles / Implementation / Recommended Reading / Value

One Engagement Strategy Does Not Fit All

One Engagement Strategy Does Not Fit All Natalie Baumgartner HBR | November 26, 2014 You’ve probably heard these stories before: A coaching program that worked for one employee failed with another who’s up against the same hurdles. A reward system that increased performance on one team actually led to disgruntled workers in another group. Talent … Continue reading

How Health Insurers Can Get Closer to Consumers
Articles / Brand / Implementation / Recommended Reading / Relationship / Value

How Health Insurers Can Get Closer to Consumers

How Health Insurers Can Get Closer to Consumers Knowledge@Wharton | Marketing | 7 November 2014 Individuals become part of the health care system at birth, and they remain enmeshed in it until death. So when health care companies talk about the lifetime value of a customer, they really mean it. Cigna, a health care insurer … Continue reading