Customer Centricity: Happy Customers, Happy Shareholders
Presentations / Relationship / Value / Videos

Customer Centricity: Happy Customers, Happy Shareholders

Customer Centricity: Happy Customers, Happy Shareholders Published by Vlerick Business School Do you have to choose between happy customers or happy shareholders. Professor Marion DeBruyne of Vlerick Business School brings the good news that you don’t have to choose because happy customers equals happy shareholders. She will explain the relationship between customer satisfaction and growth, … Continue reading

Marketing Needs a Collaborative Approach to Win Over Customers
Articles / Recommended Reading / Relationship / Value

Marketing Needs a Collaborative Approach to Win Over Customers

Marketing Needs a Collaborative Approach to Win Over Customers Knowledge@Wharton in collaboration with Wipro September 2014 In today‚Äôs digitized and connected world, consumers are becoming increasingly impatient and demanding, and to keep pace with them companies are churning out products faster than ever before. Take automobile firms, for instance. Earlier, marketing teams would first do … Continue reading

Customer Centricity in the Telecommunications Industry
Articles / Recommended Reading / Theory

Customer Centricity in the Telecommunications Industry

Customer Centricity in the Telecommunications Industry Transformation from Product-Centric to Customer-Centric and Creating Competitive Advantage Along the Way Pitney Bowes | Business Insights Executive Summary Executive leaders across all industries continue to face the most disruptive market conditions in decades. Increased competition has only accelerated; large rivals continue to compete by aggressively buying market share, … Continue reading