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How Backcountry Creates an Exceptional Customer Experience

How Backcountry Creates an Exceptional Customer Experience
Matt Ragland

HelpScout | August 27, 2014

“The mountains are calling and I must go.” – John Muir

If you’re currently thinking about your next big outdoor adventure (as I always am), you’re on an ever-changing scale of balancing the elements, gear, and knowledge needed to have fun and stay safe.

For all the different places to gather the right gear and knowledge for an outdoor trip, has emerged as one of the most immersive and educational resources in e-commerce.

Outdoor gear has always been particularly inclined to brick-and-mortar locations since backpacks, skis, climbing harnesses, and other specialized gear is so personal. I wouldn’t want to order a backpack for a week long trip, only to discover the pack rubbed my back raw after two miles. It’s not the easiest business sector to enter, especially as an online-only retailer.

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