Gut & gigabytes: Capitalising on the art & science in decision making
Articles / Concept / Recommended Reading / Value

Gut & gigabytes: Capitalising on the art & science in decision making

Gut & gigabytes: Capitalising on the art & science in decision making Dan DiFilippo and Paul Blase Economist Intelligence Unit report sponsored by PwC Data and analytics have made deep inroads on business. There isn’t a decision being made in boardrooms today that hasn’t been shaped at some stage by the data. Yet there remains … Continue reading

How the American Red Cross Redesigned the Experience of Donating Blood
Articles / Brand / Recommended Reading / Relationship / Value

How the American Red Cross Redesigned the Experience of Donating Blood

How the American Red Cross Redesigned the Experience of Donating Blood Paul Jun Help Scout | September 10, 2014 How exactly do you convince strangers to donate their own blood? Money could be a motivator, but that’s not a smart long-term strategy, nor an honorable one. It’s estimated that 38% of the U.S. population is eligible to … Continue reading

The Waning Hold of Consumer Control
Articles / Recommended Reading / Relationship

The Waning Hold of Consumer Control

The Waning Hold of Consumer Control J Walker Smith Marketing News | AMA Digital marketing is not all of a piece. The first digital wave that took off in the mid-1990s with the commercialization of the Internet has long required active consumer engagement with screens. This was the way that technology connected with people, and … Continue reading