Articles / Brand / Implementation / Recommended Reading

Could ownership be an alternative way to engage with customers?

Could ownership be an alternative way to engage with customers?

Contagious | News & Views

When UK Burrito chain Chilango recently invited customers to invest in the brand, the take up was impressive. Luke Lang, co-founder and director of equity crowdfunding site Crowdcube, which is hosting Chilango’s ‘Burrito Bond’, explores the world of mini bonds and asks if they could offer an alternative route for customer engagement.

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