The Lovers, the Haters and How They Helped Drive Innovation at Kraft
Articles / Brand / Implementation / Recommended Reading / Value

The Lovers, the Haters and How They Helped Drive Innovation at Kraft

The Lovers, the Haters and How They Helped Drive Innovation at Kraft Knowledge@Wharton | Aug 25, 2014 Like many food companies, Kraft Foods has had to deal with the rising costs for commodities, as well as the changing wants and needs of consumers. Several years ago, the company — which has annual revenues of more … Continue reading

The Blossoming Relationship Between Marketing and Engagement in the New Customer Journey
Articles / Recommended Reading / Relationship / Value

The Blossoming Relationship Between Marketing and Engagement in the New Customer Journey

The Blossoming Relationship Between Marketing and Engagement in the New Customer Journey Brian Walker Forbes | Retail | July 28, 2014 It’s clear to those of us who live at the intersection of technology and customer relationships that customers have radically changed the way they interact with brands. Traditional CRM tools are no longer sufficient because … Continue reading

Gallup Examines the State of the American Consumer
Articles / Recommended Reading / Value

Gallup Examines the State of the American Consumer

Gallup Examines the State of the American Consumer Gallup Blog | Gallup The financial collapse in 2008 and the ensuing Great Recession have changed American consumers. Millions of people lost their jobs; spending and investment evaporated; and bankruptcies and foreclosures intensified. Consumers lost confidence — not just in the U.S. economy, but in their own … Continue reading