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Reaching for What?

Image credit:

Image credit:

Reaching for What?
Don E. Schultz

AMA Marketing Insights

Examining traditional pillars of marcom in an age of unlimited consumer data.

During the first quarter of 2014, two of the world’s largest sports spectacles occurred: the Super Bowl followed by the 2014 Winter Olympics in Sochi, Russia. Each drew massive media coverage and huge television audiences. Tweets abounded. Facebook posts soared. Instagram “selfies” and YouTube videos popped up—and many disappeared just as quickly, replaced by something newer or better or more shocking or more revealing.

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