Optus Future of Business Report 2014
CREATING A BUSINESS YOUR CUSTOMERS LOVE
How do you create a business that customers love? It starts with understanding the importance of delivering an outstanding customer experience.
Customer Experience (CX) is about giving customers a great experience every time they interact with your business.
To see how leading businesses are doing this, Optus Business commissioned research with business and government organisations and customers in early 2014. The sample size and scale of the research makes it one of the largest ever Australia-based customer experience studies.