Articles / Brand / Recommended Reading / Value / Videos

Owning the Customer Experience: Respect the Channel

Owning the Customer Experience: Respect the Channel
Simon Etherington, UK MD, Sitecore

MeetTheBoss.tv

According to research firm Forrester, we’ve now entered the age of the customer. So is your business ready to take a more client-centric approach?

As service expectations get even higher, modern marketers are increasingly challenged to own each and every customer experience. And when you consider the sheer volume of customer touchpoints, interactions and the resulting data being generated, it’s easy to see where their pain points lie. Customer experience management firm Sitecore is committed to solving that challenge; MeetTheBoss TV’s Ben Thompson caught up with the company’s MD, Simon Etherington, at their London HQ to find out how they’re approaching it.

(watch the video)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s