Owning the Customer Experience: Respect the Channel
Simon Etherington, UK MD, Sitecore
According to research firm Forrester, we’ve now entered the age of the customer. So is your business ready to take a more client-centric approach?
As service expectations get even higher, modern marketers are increasingly challenged to own each and every customer experience. And when you consider the sheer volume of customer touchpoints, interactions and the resulting data being generated, it’s easy to see where their pain points lie. Customer experience management firm Sitecore is committed to solving that challenge; MeetTheBoss TV’s Ben Thompson caught up with the company’s MD, Simon Etherington, at their London HQ to find out how they’re approaching it.