Shopping Goes High-Tech With Retail-Based Gesture Recognition
Marketing Insights e-newsletter
American Marketing Association
Shoppers might soon be able to find the perfect little black dress or a shoe in just the right size with a simple wave of the hand. Instead of sifting through racks of clothes in the store, customers can search for a specific product at a touch-less computer monitor—a sort of digital catalog that can enable shoppers to make more informed, personalized decisions. The computers, referred to as digital storefronts, utilize gesture recognition technology, which allows individuals to shop by moving their hands in front of a screen. Although still in its early days, this technology, experts say, could change how consumers shop in-store and help brands deepen consumer engagement and gain insights into consumers’ shopping habits.