Building Histories of Emerging Economies One Interview at a Time
Much of modern business history has been written on experiences in the United States, Europe, and Japan. Now, the unheard stories of emerging markets in Africa, Asia, and Latin America are being told on a new website by the Business History Initiative.
HBS Working Knowledge
May 28, 2014
The corporate histories of Apple, Coca-Cola, and Honda are well-documented stories that offer a window into the nuances of business in a particular place, at a particular time. As such, they’re invaluable resources for research that influences future generations of leaders.
Until recently, however, that body of knowledge was derived primarily from companies in the United States, Europe, and Japan. But as emerging markets in Africa, Asia, the Middle East, and Latin America continue to grow, so does an interest in how they came to be and what can be learned from the experiences of business leaders who managed to navigate their organizations through unpredictable social, political, and regulatory environments.