Building Histories of Emerging Economies One Interview at a Time
Articles / Recommended Reading / Value

Building Histories of Emerging Economies One Interview at a Time

Building Histories of Emerging Economies One Interview at a Time Much of modern business history has been written on experiences in the United States, Europe, and Japan. Now, the unheard stories of emerging markets in Africa, Asia, and Latin America are being told on a new website by the Business History Initiative. Julia Hanna HBS … Continue reading

Twilight of the Brands
Articles / Brand / Recommended Reading / Relationship / Value

Twilight of the Brands

Twilight of the Brands James Surowiecki The New Yorker The Financial Page | February 17, 2014 Twelve months ago, Lululemon Athletica was one of the hottest brands in the world. Sales of its high-priced yoga gear were exploding; the company was expanding into new markets; experts were in awe of its “cultlike following.” As one … Continue reading

Explaining Customer Centricity With a Diagram
Articles / Recommended Reading / Theory

Explaining Customer Centricity With a Diagram

Explaining Customer Centricity With a Diagram Don Peppers LinkedIn Posted January 23, 2013 What does it mean to be “customer-centric” as a business? Assuming that you start with a quality product and service, being customer-centric means understanding the customer’s point of view and respecting the customer’s interest. You fix problems, handle complaints, and remember individual … Continue reading