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Dynamic Ecosystems of Value

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Dynamic Ecosystems of Value
Josh Bernoff

American Marketing Association
Marketing News

Is your company digital? If it’s a financial services company, of course it is. These days, finance is mostly about moving bits around. If you’re in media, it’s the same thing. If you’re in advertising, you’re placing digital ads in digital media or sending digital e-mails. Yup, you’re digital. Even if you make “stuff”—you know, goods that people buy in stores or dealerships—you’re digital. You’ve got a website. You’ve got an app. You’re making digital connections with digital customers to promote your digital brand.

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