How to Add Value to Customer Relationships
Published online by Inc. (http://www.inc.com/customer-service)
Once an organization decides to become customer-focused, the next step is to transform into a customer-driven entity.
But how do you begin?
Where do you start?
Answering these questions is difficult for many organizations.
You need to appraise existing relationships, determine the value of each and work to strengthen promising ones.
The first step in increasing the value of business relationships is to understand the relationships your organization maintains. The challenge is to weed through every existing relationship to evaluate and classify each one.
If you have a database dedicated to managing organizational communications and interactions, use that. Otherwise, buy or build such a tool.
Hundreds of customer relationship management (CRM) tools are available and they come with a variety of capabilities and price tags.