The Feedback Loop
Articles / Brand / Implementation / Recommended Reading

The Feedback Loop

The Feedback Loop: More Data Doesn’t Always Mean Better Customer Service Knowledge@Wharton Management, April 23, 2014 The Wharton School University of Pennsylvania It used to be that restaurant goers who were impressed by a particularly attentive waiter or waitress could praise that person to the manager or leave a generous tip. This kind of transaction … Continue reading

Dynamic Ecosystems of Value
Articles / Brand / Recommended Reading / Relationship / Value

Dynamic Ecosystems of Value

Dynamic Ecosystems of Value Josh Bernoff American Marketing Association Marketing News Is your company digital? If it’s a financial services company, of course it is. These days, finance is mostly about moving bits around. If you’re in media, it’s the same thing. If you’re in advertising, you’re placing digital ads in digital media or sending … Continue reading