Ford’s Innovative Customer Relations Programs Increase Owner Satisfaction and Promise 20 Percent Growth in Annual Savings
Published by The Cisco Internet Business Solutions Group (IBSG)
Ford Motor Company launched several programs designed to increase car-owner satisfaction and the experience customers have with Ford after their purchase. Two new self-service Websites, www.customersaskford.com and www.dealersaskford.com, allow visitors and dealers to easily find the information they need. In addition, the company is expanding into Web 2.0 communication channels to establish a direct dialogue with owners. These efforts will be integrated across channels to help Ford improve customer and dealer satisfaction while lowering overhead costs.