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Ford’s Innovative Customer Relations Programs

Image credit: http://www.cisco.com/

Image credit: http://www.cisco.com/

Ford’s Innovative Customer Relations Programs Increase Owner Satisfaction and Promise 20 Percent Growth in Annual Savings

Published by The Cisco Internet Business Solutions Group (IBSG)
http://www.cisco.com/go/ibsg

Ford Motor Company launched several programs designed to increase car-owner satisfaction and the experience customers have with Ford after their purchase. Two new self-service Websites, www.customersaskford.com and www.dealersaskford.com, allow visitors and dealers to easily find the information they need. In addition, the company is expanding into Web 2.0 communication channels to establish a direct dialogue with owners. These efforts will be integrated across channels to help Ford improve customer and dealer satisfaction while lowering overhead costs.

(read more – PDF)

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