Maintaining Customer Loyalty: Love them like you mean it
Articles / Recommended Reading / Relationship

Maintaining Customer Loyalty: Love them like you mean it

Maintaining Customer Loyalty: Love them like you mean it Naomi Kasolowsky American Marketing Association Marketing Insights When you search Google Images for the word “loyal,” it’s no surprise that the most frequent image associated with the term is a dog. The way some marketers approach their customers, you’d be forgiven for thinking most perceive their … Continue reading

The Paradox of Tie Strength in Customer Relationships for Innovation
Articles / Recommended Reading / Relationship

The Paradox of Tie Strength in Customer Relationships for Innovation

The Paradox of Tie Strength in Customer Relationships for Innovation: A Longitudinal Case Study in the Sports Industry Tobias Fredberg and Frank T. Piller R&D Management Vol. 41, No. 5, pp. 470–484, November 2011 Published by Social Science Research Network Abstract Current literature argues that firms should have strong ties to customers to benefit from … Continue reading

Ford’s Innovative Customer Relations Programs
Articles / Implementation / Recommended Reading / Relationship

Ford’s Innovative Customer Relations Programs

Ford’s Innovative Customer Relations Programs Increase Owner Satisfaction and Promise 20 Percent Growth in Annual Savings Published by The Cisco Internet Business Solutions Group (IBSG) http://www.cisco.com/go/ibsg Ford Motor Company launched several programs designed to increase car-owner satisfaction and the experience customers have with Ford after their purchase. Two new self-service Websites, http://www.customersaskford.com and http://www.dealersaskford.com, allow … Continue reading