Articles / Recommended Reading / Relationship

The Customer Loyalty Playbook: 4 Steps to Build Loyal, High-Value Customers

The Customer Loyalty Playbook: 4 Steps to Build Loyal, High-Value Customers

Published by Oracle, USA
February 2010

Loyal customers are your company’s most valuable asset. While many organizations have struggled in these challenging economic times, companies that have tapped into the long-term loyalty of their customers have thrived. Logically, this makes sense. Not only is it less expensive to retain a customer than to acquire a new one, loyal customers spend more, try other brand offerings, purchase more profitable products and services, and are more likely to refer customers to your business. The longer a customer is loyal, the more profit the company gains. If you care about long term growth and profits, then customer loyalty is a top priority.

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