How Can a Business Succeed by Giving Back More Than It Takes?
Articles / Recommended Reading

How Can a Business Succeed by Giving Back More Than It Takes?

How Can a Business Succeed by Giving Back More Than It Takes? Mark Reynolds Published online in News & Views http://www.sustainablebrands.com/ 27 January 2014 It is becoming increasingly clear that the traditional view of business existing purely to maximise profit for shareholders is not so much wrong as built for another time. Businesses have been … Continue reading

The Customer Loyalty Playbook: 4 Steps to Build Loyal, High-Value Customers
Articles / Recommended Reading / Relationship

The Customer Loyalty Playbook: 4 Steps to Build Loyal, High-Value Customers

The Customer Loyalty Playbook: 4 Steps to Build Loyal, High-Value Customers Published by Oracle, USA February 2010 Loyal customers are your company’s most valuable asset. While many organizations have struggled in these challenging economic times, companies that have tapped into the long-term loyalty of their customers have thrived. Logically, this makes sense. Not only is … Continue reading

Neuromarketing: The New Science of Consumer Behavior
Articles / Recommended Reading

Neuromarketing: The New Science of Consumer Behavior

Neuromarketing: The New Science of Consumer Behavior Christophe Morin Springer Science+Business Media, LLC 2011 Published online on http://www.academia.edu Abstract Neuromarketing is an emerging field that bridges the study of consumer behavior with neuroscience. Controversial when it first emerged in 2002, the field is gaining rapid credibility and adoption among advertising and marketing professionals. Each year, over 400 billion … Continue reading