Concept / Implementation / Presentations / Recommended Reading

What do dealers really want?

Dealers and wholesalers are an integral part of business. Even though many brands are moving to e-commerce in order to connect with their customers and influencers directly, dealers continue to play a critical role in completing the sales process and driving customer satisfaction. Be it B2B or B2C, dealers help build and hold customer relationships together in the brands they deal in.

In order to find out what drives dealers to perform superlatively and enable strong relationships that ultimately lead to superior customer satisfaction, we conducted our own study focusing on relationships between a manufacturer and its dealers in the building materials industry. We are happy to share our study with you here. Click on the image below to launch the presentation. [Will open new SlideShare window]

For complete access to the data from the study, email us at


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