How Happiness Affects Choice
Articles / Recommended Reading / Relationship

How Happiness Affects Choice

How Happiness Affects Choice Cassie Mogilner, Jennifer Aaker, Sepandar D. Kamvar Journal of Consumer Research Vol. 39, No. 2 (August 2012), pp. 429-443 The University of Chicago Press Consumers want to be happy, and marketers are increasingly trying to appeal to consumers’ pursuit of happiness. However, the results of six studies reveal that what happiness … Continue reading

Free Offer ≠ Cheap Product
Articles / Price / Quality / Recommended Reading

Free Offer ≠ Cheap Product

Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers Mauricio M. Palmeira, Joydeep Srivastava Journal of Consumer Research Volume 40, Number 4, December 2013 The University of Chicago Press Many consumer price promotions (including new product launches) offer a product for free or for a low, discounted price along with a … Continue reading

Shopping Is What Consumers Do, Not What Analysts Want
Articles / Implementation / Recommended Reading / Relationship

Shopping Is What Consumers Do, Not What Analysts Want

Shopping Is What Consumers Do, Not What Analysts Want David Sable Published on LinkedIn.com 23 December 2013 A lot of pundits get a lot of mileage (not to mention, verbiage) pitting online retail against in-store retail. And the holiday season, with its stacks of sales stats, brings an absolute feeding frenzy of fortune telling. Trouble … Continue reading