Articles / Recommended Reading / Theory

The Effects of Consumption, Production and Temporal Migration on Global Markets

The Effects of Consumption, Production and Temporal Migration on Global Markets
Michael Czinkota and Roger Blackwell

American Marketing Association
Resource Library
Published 10/7/2013
http://www.marketingpower.com

History discloses that the most important people shaping global markets, employment and GDP are consumers. Media tend to attribute economic health to political leaders, parliament or central banks, but marketers know that consumers control 70% or more of GDP in mature economies. Traditional economic analysis focuses on fiscal and monetary policies. Marketers and behavioral economists focus on consumers dominating global markets now and in the future, heavily shaped by temporal migration.

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