Making Better Marketing Decisions
Robert S. Duboff
Published by www.marketingpower.com
Marketing News, June 2013
Shared by American Marketing Association
Science is learning ever more about how humans make decisions, but only the smartest marketers and their businesses are taking advantage of the insights that have been emerging over the past decade. There has always been a debate between those who believe that purchase decisions for most product categories are primarily rational and those who think that there are emotional components of every decision.