Understanding Customer Experience
Articles / Recommended Reading / Relationship / Theory

Understanding Customer Experience

Understanding Customer Experience by Adam Richardson HBR Blog Network “Customer experience” has become a very commonly used phrase in recent years, but like “innovation” and “design” it is actually difficult to find a clear, commonly-held definition, even though many businesses see improving their customer experience as a competitive differentiator. How we can really improve something … Continue reading

The ROI of Everything
Articles / Recommended Reading / Theory

The ROI of Everything

The ROI of Everything David Krajicek Marketing Insights Summer 2013 Published by http://www.marketingpower.com There has always been a call in business to understand the performance of every dollar spent, known to us as return on investment (ROI). And the desire to define the ROI of marketing efforts — more than, say, paper shredders or holiday … Continue reading

The relationship between target costing and value-based pricing
Articles / Price / Recommended Reading / Relationship / Theory

The relationship between target costing and value-based pricing

The relationship between target costing and value-based pricing and presenting an aggregate model based on customers’ expectations Mehdi Alinezhad Sarokolaee, Vahid Taghizadeh, Mohammadreza Ebrati Procedia – Social and Behavioral Sciences Volume 41, 2012, Pages 74–83 Published by ScienceDirect.com Abstract Competition is the outstanding characteristic of today’s business environment. The struggle to win more customers is … Continue reading