How to Electrify Your Customer Relationships
Forbes | LEADERSHIP
What does it take to build a powerful customer relationship? According to Bill Lee, author of The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset, most companies leave untold profits on the table because they assume the only way they can deepen their customer relationships is through the product or service they provide. (Customers will flock to a bank because its interest rates are better, the thinking goes, or because they get a free iPod when they open an account.) But that’s only half the story, says Lee – and it creates a shallow, what’s-in-it-for-me relationship.