Articles / Recommended Reading / Relationship

Customer Relationship Nurturing

Customer Relationship Nurturing: What You’re Missing
Megan Heuer

Sirius Decisions Blog

One of the biggest complaints customers make about marketing messages is that they’re all about selling something. If you’re thinking, “But that’s what I’m supposed to do – send messages to create demand,” you’re missing out on a real opportunity. The best sales pitch is a good customer relationship. Establish communications that support development of that relationship, and help the customer get value out of the current investment, and the customer will find it a lot easier to make the next investment.

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