Articles / Recommended Reading / Relationship

Customer Relationship Nurturing

Customer Relationship Nurturing: What You’re Missing
Megan Heuer

Sirius Decisions Blog
http://www.siriusdecisions.com/blog/

One of the biggest complaints customers make about marketing messages is that they’re all about selling something. If you’re thinking, “But that’s what I’m supposed to do – send messages to create demand,” you’re missing out on a real opportunity. The best sales pitch is a good customer relationship. Establish communications that support development of that relationship, and help the customer get value out of the current investment, and the customer will find it a lot easier to make the next investment.

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