How to Electrify Your Customer Relationships
Articles / Recommended Reading / Relationship

How to Electrify Your Customer Relationships

How to Electrify Your Customer Relationships Dorie Clark Forbes | LEADERSHIP 7/02/2012 What does it take to build a powerful customer relationship? According to Bill Lee, author of The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset, most companies leave untold profits on the table because they assume the only … Continue reading

The Value of Customer Relationships
Articles / Recommended Reading / Relationship

The Value of Customer Relationships

The Value of Customer Relationships Lea A. Strickland, MBA CMA CFM CBM GMC F.O.C.U.S. Resources Copyright ©2010 F.O.C.U.S. Resource, Inc. What is the true value measure of a customer? Is it a single deal or the potential over the life of the customer? How should the profit on an individual sale be calculated? Why should … Continue reading

Harmonization Processes and Relational Meanings in Constructing Asian Weddings
Articles / Recommended Reading

Harmonization Processes and Relational Meanings in Constructing Asian Weddings

Harmonization Processes and Relational Meanings in Constructing Asian Weddings Thuc-Doan T. Nguyen, Russell W. Belk Journal of Consumer Research Electronically published July 11, 2013 DOI: 10.1086/671464 Published by The University of Chicago Press Abstract Using multimethod data on wedding consumption, this research highlights the pursuit of harmonization as a dynamic and never-ending process that can happen … Continue reading