Recommended Reading / Theory

Pricing in a proliferating world

Pricing in a proliferating world
J. Kevin Bright, Dieter Kiewell, and Andrew H. Kincheloe

McKinsey Quarterly | August 2006
McKinsey&Company | Insights & Publications

Intro
Juggling thousands or even millions of price points calls for common systems, greater transparency in performance, and an organizational balance between centralization and decentralization.

(read full article)

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