Articles / Recommended Reading

What To Do When the Customer Isn’t Right

What To Do When the Customer Isn’t Right
By Chad Brooks, BusinessNewsDaily contributor

Published June 12, 2013
FOXBusiness

Retailers that don’t hold shoppers accountable for poor etiquette in their stores run the risk of having other shoppers do it for them, new research shows.

The study, conducted by researchers at the University of British Columbia’s Sauder School of Business, found that businesses should consider reprimanding line jumpers and thoughtless store browsers in order to prevent or ease other shoppers’ aggression.

“Our study shows that retailers can play a key role in mitigating conflict by calling shoppers on bad shopping etiquette,” said Lily Lin, a recent graduate of the Sauder Ph.D. program and one of the study’s authors. “This is important because research shows retailers can get part of the blame for their badly behaved customers.”

(read more)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s