Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment
Charla Mathwick, Naresh Malhotra, Edward Rigdon
Journal of Retailing 77 (2001) 39–56
© 2001 New York University
Published by Portland State University, School of Business Administration
An experiential value scale (EVS) reflecting the benefits derived from perceptions of playfulness, aesthetics, customer “return on investment” and service excellence is developed and tested in the Internet and catalog shopping context. This study evaluates the psychometric properties of the EVS in both samples and tests the hypothesized hierarchical structure. Predictive modeling points to the value of the EVS as a measurement tool, useful in describing the perceived make-up of a retail value package and predicting differences in shopping preferences and patronage intent in multichannel retail systems. Study limitations and directions for future research are identified.