Pricing in a proliferating world
Recommended Reading / Theory

Pricing in a proliferating world

Pricing in a proliferating world J. Kevin Bright, Dieter Kiewell, and Andrew H. Kincheloe McKinsey Quarterly | August 2006 McKinsey&Company | Insights & Publications Intro Juggling thousands or even millions of price points calls for common systems, greater transparency in performance, and an organizational balance between centralization and decentralization. (read full article) Advertisements Continue reading

Consumer Values, Product Benefits and Customer Value
Recommended Reading / Theory

Consumer Values, Product Benefits and Customer Value

Consumer Values, Product Benefits and Customer Value: a Consumption Behavior Approach Albert Wenben Lai University of Wisconsin-Madison Advances in Consumer Research Volume 22, 1995 Pages 381-388 Association for Consumer Research Abstract From the perspective of consumption behavior analysis, this paper constructs a framework of product valuation for consumers and its typology of product benefits. Then, … Continue reading