Implementation / Recommended Reading

Building Customer Relationships With Branded Story-telling

Building Customer Relationships With Branded Story-telling
by Ted Rubin

Ted Rubin Straight Talk
April 17, 2013

There are some new buzzwords in marketing going around, everything from “Collaborative Marketing” to “Relationship Marketing,” and even “Branded Content.” But what do those phrases really mean and how can today’s businesses take advantage of them?

Well, we all know that consumers are becoming more and more contemptuous of push advertising, which has traditional marketers scrambling to find a magic bullet to replace it. But with what? When social came along and marketers mistakenly tried to force push advertising messages there, the failures were huge.

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