Implementation / Recommended Reading

Four Ways Brands Can Build Better Relationships

Image credit:

Image credit:

Four Ways Brands Can Build Better Relationships

JP LaFors, gyro
CMO Network | 5/30/2012

Is your brand focused on transactions or interactions?

Grammy-nominated artist David Gray’s “A moment changes everything” celebrates how a single moment between two people has the power to change everything about their relationship—a moment that takes their relationship to an elevated level. Listen here.  As humans we understand that interactions alter how we perceive one another, significantly and quickly building or compromising a relationship.

That’s why the pursuit and reward of transactional excellence for brands is over. Transactional excellence is now simply tablestakes. Interactional excellence, where a personal experience and relationship is created and fostered, is imperative for success.

(read more)


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