The theoretical underpinnings of customer asset management
Recommended Reading / Theory

The theoretical underpinnings of customer asset management

The theoretical underpinnings of customer asset management: A framework and propositions for future research Ruth N. Bolton, Katherine N. Lemon, Peter C. Verhoef Journal of the Academy of Marketing Science Summer 2004, Volume 32, Issue 3, pp 271-292 Abstract Most research in customer asset management has focused on specific aspects of the value of the customer to the company. The … Continue reading

Exploring the Potential Impact of Relationship
Recommended Reading / Theory

Exploring the Potential Impact of Relationship

Exploring the Potential Impact of Relationship Characteristics and Customer Attributes on the Outcomes of Third-party Logistics Arrangements A. Michael Knemeyer and Paul R. Murphy Published by Transportation Journal, American Society of Transportation & Logistics Inc, and College of Business, University of North Texas Abstract This article uses a relationship marketing perspective as the basis for … Continue reading