The value-measurement dilemma
Concept / Value

The value-measurement dilemma

Measuring value has always been a difficult process. From a consumer standpoint, value is something that is derived from the purchase, use (or consumption), and ownership of (or association with) a product or service. Measuring this ‘value’ is tricky as the consumer may derive multiple value-outcomes (and hence, multiple scores/part-worths in measurement of value) from … Continue reading

A philosophical take on quality
Concept / Price / Quality / Value

A philosophical take on quality

Quality is a word we all know and use every day. We do so regularly, sometimes playfully, sometimes without giving it a second thought. Yet, to marketers and businesses, not to mention R&D specialists, engineers, manufacturers, service delivery teams and people from most trades and professions, quality is a serious matter. They know quality leads … Continue reading